Product-Market Fit, Competitive Strategy: You’ll wish you had listened

Soapbox / preaching to the choir / note to self:

When both the supply and demand side of your business model tells you they’re dissatisfied, it opens the door to getting your lunch eaten like this:

…Comedian Will Arnett praised the freedom that the streaming provider is giving creatives building its new slate of original programming. Netflix is “allowing the creative community to do what they do best,” Arnett said. That freedom is helping to draw creatives who wish to build shows that they wouldn’t be able to develop for network or even cable TV…“We are absolutely making the show we would have made if we were still at Fox,” Hurwitz said.

…the company’s political thriller House of Cards has been the most-watched piece of content on the site a few weeks after its release. Not only is that true in the company’s home market of the U.S., but it’s true across all regions that the company operates in…Sarandos said that by releasing the show all at once, the company is “crafting long-form storytelling to be told any way you want to watch it.” That differs from the traditional storytelling model on networks, where shows are released on a weekly basis. “No one has ever watched anything on Netflix that they couldn’t watch all at once,” Sarandos said. There was no interest in changing that model for a new group of originals.

As a business you’re hired to do a job for specific groups with specific needs. They pay you to serve that need.

If someone does that job better than you, you’re out of a job.

All that needs to be remembered about product-market fit and competitive strategy: If you’re not thinking like this and instead how to hold people and their money hostage with choices that serve you and not them, you’re already on the way out.

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