Managed Dissatisfaction – seek & destroy.

Love this:

Hastings, the CEO of Netflix, has a name for this prison and what it does to the people trapped inside it: managed dissatisfaction. “The traditional entertainment ecosystem is built on it, and it’s a totally artificial concept,” says Hastings. “The point of managed dissatisfaction is waiting. You’re supposed to wait for your show that comes on Wednesday at 8PM, wait for the new season, see all the ads everywhere for the new season, talk to your friends at the office about how excited you are.” If it’s a movie, he adds, you wait till the night it opens, you wait for the pay-channel window, you wait for it to come to cable. Waiting means pent-up demand, millions of people watching the same thing at the same time, preferably at night, when they’re pliant with exhaustion and ready to believe they need the stuff being hawked in all those commercials. Waiting, Hastings says, is dead.

Nancy Hass – And the Award for the Next HBO Goes to… – GQ, Feb 2013

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